Establish and maintain a positive track record in the marketplace

Openly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees and procedures that bear on a customer's decision to buy.

Protect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences, of consumers regarding the use of their information.

Adhere to established standards of advertising and selling

Abide by all written agreements and verbal representations

Approach all business dealings, marketplace transactions and commitments with integrity.

Honestly represent products and services, including clear and adequate disclosures of all material terms.

Address marketplace disputes quickly, professionally, and in good faith.